The Principles Of The Fast Food Restaurant - 1324 Words

According to Ritzer, McDonaldization is the â€Å"process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as the rest of the world.† In this essay I am going to be exploring the 5 dimensions of Ritzer’s McDonaldization thesis and exploring its usages in Higher Education. Ritzer defines the 5 dimensions of his McDonaldization thesis as; efficiency, predictability, calculability, control and irrationality. These dimensions are credited in the fast-food industry as making the process as simple as possible; cutting costs, producing standardised products and delivery food quickly. Efficiency is meant to simplify the job, seeking and enforcing optimum means to a given goal. For example in a fast food restaurant, they ask you to clean up your own trays, removing the need to have extra staff to do this, and speeding up the process of cleaning. Predictability involves the standardisation of products/interactions/behaviours to follow a certain ‘script’. An example of this is in call centres, where employees simply follow the script which is follows the same guidelines as everyone else, therefore eliminating the element of surprise. Calculability is what is counted and managed the idea that quantity is more than quality for example in the fast food industry quality of the food is replaced by quantity and speed. Control is enhanced by the substitution of non-human for human which maintains control over theShow MoreRelatedGeorge Ritzer s The Mcdonaldization Of Society1263 Words   |  6 PagesMcDonaldization of society in four principles; predictability, calculability, efficiency and control. Ritzer defined the McDonaldization as the process of which fast food principles of McDonald s influence and dominate other fast food chains. Restaurants have come to imbed themselves into society in every way. The first principle, predictability, is that you will find everything within your predicting capability. For example, the customer in the McDonald s can predict the food in McDonalds. You can findRead MoreThe Ethics Of A Tuition Fee Hike Essay894 Words   |  4 Pageswiping his or her tears on a napkin over tuition increase, it begs the question, did the students purchase those napkins or just swiped them from a local restaurant? Two individuals who enters in similar financial situations a local fast food chain, however, one decides that he needs napkins for the rest of the week. The four normative ethic principles discussed in class: utilitarian, rights, justice-fairness, and virtue ethics can factor into the decision making process for this particular situationRead MoreMission, Vision, Values, and Principles of Chipotle Mexican Grill701 Words   |  3 PagesValues and Principles of Chipotle Mexican Grill Abstract This paper explores the mission, vision, values and principles of Chipotle Mexican Grill that guide them in the restaurant industry. Their key mission, vision, and values revolve around providing food with integrity and changing the way people think about and eat fast food. Chipotle’s principles include sticking to the basics of a simple menu and uncomplicated, interactive employee roles. Mission, Vision, Values and Principles of ChipotleRead MoreDistinguishing Features Of The Industry980 Words   |  4 PagesIndustry Forecast†, 2014) The restaurant industry is a simple concept, the store prepares the food, and consumers pay for it. Some people visit restaurants in order to save time or enjoy a certain taste that the restaurant has cornered. Others choose to eat out for celebrations and special occasions. Then others want to have a meeting place or study location to call their own. Whatever the reason for a consumer to eat out, there is a restaurant for them. Restaurants cater to all of the above reasonsRead MoreStrategic Principles Of The Restaurant Industry970 Words   |  4 Pages The restaurant industry is a simple concept, the store prepares the food, and consumers pay for it. Some people visit restaurants in order to save time or enjoy a certain taste that the restaurant has cornered. Others choose to eat out for celebrations and special occasions. Then others want to have a meeting place or study location to call their own. Whatever the reason for a consumer to eat out, there is a restaurant for them. Res taurants cater to all of the above reasons and take time to studyRead MoreStrengths And Strengths Of Chipotle1509 Words   |  7 PagesStrengths Strength 1: Largest Restaurant Chain in Market Segment, with highest share Chipotle has the largest share of the fast casual marketing segment in the Unites States. Chipotle has over 1,400 locations and plans to open an additional 140 locations this year. By holding the largest share of the market, Chipotle is able to trial, expand, and experiment with new ideas in certain geographic locations. Chipotle is able to trial new menu items and not have it affect the bottom line, and in additionRead MoreChick-Fil-a: â€Å"Eat Mor Chikin† (Except on Sunday) Essay725 Words   |  3 PagesCEO of Chick-fil-A. The first Chick-fil-A restaurant was opened in Atlanta’s Greenbriar Shopping Center. In 2005, Chick-fil-A had sales of $1.975 billion, which landed them as being the â€Å"second-largest quick-service chicken restaurant chain in the United States† (Perreault, Cannon, McCarthy, 2012, p. 529). Throughout 37 states and Washington, D.C., there are 1,250+ Chick-fil-A restaurants. Due to Cathy’s religious background, all of the restaurants are closed on Sundays. â€Å"The company’s officialRead MoreReview of Eric Schlossers Fast Food Nation780 Words   |  3 PagesFast food nation We live in a world that is in a continuous process of transformation, considering that progress manages to control all the aspects of individuals life. Being part of a society which is always changing makes it essential for people have to adapt to all these aspects. One of the biggest problems for the American society is that it has no time to eat, since it is always on the run. Fast food came as the greatest solution for this problem. Since the process of modernization of theRead MoreEssay on Local Food vs Globalization1326 Words   |  6 PagesFood products of giant multinational corporations such as McDonald’s have huge impacts on people’s food preference since fast food became so popular and is familiar all over the world that people’s food preference are often set by their eating experience of the fast food in their childhood. For some people, the fast-food tastes become the standards. On the other hand, more high-graded restaurants that serve local special ties with the local ingredients receive stars on the Michelin and other restaurantRead MoreMcdonald s A Mechanistic Organization1676 Words   |  7 PagesMcDonald’s is one of the biggest companies in the world with restaurants in 119 countries and it has accomplished this extraordinary global presence through its effective management practices. McDonald’s uses a combination of Fredrik Taylor’s scientific management, Max Weber’s hierarchical structure, and Henri Fayol’s administrative principles to run its restaurants. McDonald’s has become a mechanistic organization by making its restaurant environment predictable. McDonald’s has developed set management